Privacy Policy


We respect your right to privacy and aim to ensure that we are fair and transparent when collecting and using the personal information you have provided to us.

This Privacy Notice (or “Notice”) applies to our website visitors and customers. It explains what personal data we collect, how we use it and provides additional information to comply with our obligations under the POPI Act.

Who is the Responsible Party of my data?

De Beers Global Sightholder Sales

Plot 63016, Block 8, Airport Road, Private Bag 00380, Gaborone, Botswana

What are the purposes you use my personal information for?

We collect personal information for the following purposes:

  • to respond to your queries, feedback and complaints
  • to maintain a customer database
  • to provide you with promotional material and inform you of competitions if you have opted-in to receive this information
  • to improve your experience on our website
  • to compile information about browsing habits and click patterns via the use of cookies
  • to gain behavioural insight to give you personalised recommendations/targeted advertising
  • to identify our website visitors for authentication

What personal information will we collect?

We collect the following personal information from you:

  • your full name
  • age
  • contact number
  • email address
  • time spent on our Website
  • search queries submissions
  • social media handles
  • cookies and web beacons
  • log-in and device information

Where do you get my personal information from?

We collect and receive personal information about you in the following ways:

 Personal Information you give us:

This includes any personal information that you provide to us directly, whether through our website or via phone, text messages, social media or any other medium. This may include personal information you give to us by:

  • filling in forms on our Social Media accounts or our Website (hereafter referred to as Platforms);
  • when you register on our Platforms or subscribe to use services on our Platforms;
  • when you enter a competition, promotion or complete a survey;
  • by posting comments or content on our Platforms;
  • when you purchase one of our products or services;
  • when you contact us and when you otherwise provide information directly to us.


Personal Information we collect or receive when you use our Platforms, products or services:

We collect personal information when you use our Platforms or services, or buy products from us by using cookies and web beacons. This may reveal log-in information, device information and search queries submissions. We receive this when you:

  • access our Platforms (this reveals the type of device you’re using, your browser or operating system and your Internet Protocol (“IP”) address);
  • interact with our Platforms and other services, view content and submit search queries.


Information from third-party sources:

We may receive additional information about you that is publicly or commercially available and combine that with the information we have collected or received about you in other ways. We may also receive information about you when you choose to connect with social networking services while using our Platforms.


Required Information

Some types of personal data are required as condition for using our services. Mandatory information includes personal data required for processing payments and delivering orders. Failure to provide this mandatory information will mean that you will be unable to place an order with us.

How do we share the personal information we collect?

We may share your personal information with third parties in order to:

  • to provide efficient services
  • comply with applicable law or with legal court orders
  • to protect and defend the rights or property of our company
  • recover debts and liaise with our attorneys in connection with any potential, threatened or actual litigation
  • audit our accounts;
  • restructure or sell any of our businesses or assets

We share personal information with the following suppliers:

Category Supplier(s) Used
Website hosting and support RHI Digital
Website content management WordPress
Website Analytics Google Analytics
Marketing CRM Mailchimp
Payment Gateway PayGate
E-commerce engine WooCommerce
Fulfilment partner Fedex
Booking and reservations partner Dineplan
Social Networking Services Facebook, Twitter, Instagram and YouTube

These third parties may collect or receive information about your use of our Platform, including through the use of cookies and web beacons. This information may be collected over time and combined with information collected on different websites and online services. It’s important to remember that we do not control the privacy practices of these (or any other) third-party services. We encourage you to read the privacy notices of these services before connecting to them.

Security Measures

We are committed to protecting the security of the personal data you share with us. We use a variety of technical and organisational methods to secure your personal data in accordance with applicable laws.

International Transfers

Our website is hosted in South Africa. However, some personal data is transferred to different jurisdictions whose privacy laws may not be equivalent to the laws in your country of residence. We use adequate safeguards to ensure that the level of protection for international transfers meets the requirements of the POPI Act.

Your rights

Right to access

You have the right to request access to any of your personal information that we hold.

Right to rectification and deletion

You have the right to request correction of any inaccurate data relating to you. You have the right to request that we delete your personal information under certain circumstances: if it is inaccurate, irrelevant, excessive, out-of-date, incomplete, misleading or has been obtained unlawfully.

Right to withdraw consent 

Where we have relied on your consent to process particular information and you have provided us with your consent to process data, you have the right to withdraw such consent at any time.

Right to object to processing justified on legitimate interest grounds

Where we are relying upon legitimate interest to process data, then you have the right to object to that processing. If you object, we must stop that processing unless we can either demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms or where we need to process the data for the establishment, exercise or defense of legal claims.

Where we rely upon legitimate interest as a basis for processing we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.

Right to lodge a compliant

You also have the right to lodge a complaint with the South Africa Information Regulator if you consider that the processing of your personal data infringes applicable law.

The Information Regulator (South Africa)

SALU Building,

316 Thabo Sehume Street,


T +27 12 406 4818

F +27 86 500 3351

[email protected]

We ask that you please attempt to resolve any issues with us before contacting any supervisory authority. For further information regarding your rights, or to exercise any of your rights, please contact [email protected].


This Privacy Notice was last updated in January 2021. We reserve the right to modify this privacy policy at any notice, so please review it frequently.